Ryder Cup Upgrades Its Partnership With Hilton

Ryder Cup Europe and the PGA of America have announced a new agreement with Hilton.

The deal will see the leading global hospitality company become a worldwide partner of the 2023 Ryder Cup, elevated from its previous position as the official hotel supplier to the 2023 Ryder Cup.

In addition to providing accommodation to Ryder Cup players and staff at Rome Cavalieri, a Waldorf Astoria Hotel, Hilton will also benefit from global brand exposure through ‘co-created, multi-channel marketing campaigns.’

Hilton will also launch a Ryder Cup edition of its ‘A Stay on the Green by Hilton’ experience that has already proved so successful at select DP World Tour events. The activation won the Experiential Marketing Award in this year’s FEVO Sport Industry Awards.

Guests will have the opportunity to stay in a specially constructed Hilton room next to the 10th green at Marco Simone Golf and Country Club.

Hilton already has a strong connection with golf and the Ryder Cup. It has been an official partner of the DP World Tour since 2022 and Luke Donald, the Captain of the 2023 European Ryder Cup team, is a Hilton Ambassador.

Chris Silcock, Executive Vice President and Chief Commercial Officer of Hilton, said, “The Ryder Cup is one of the most exciting events in the global sporting calendar and we are delighted to become a Worldwide Partner of the 2023 event. Through this industry-first partnership, Hilton will create once-in-a-lifetime experiences and showcase our leading and unique hospitality to players, staff, and Hilton Honours members.”

Guy Kinnings, Director of Ryder Cup Europe, added, “We know Hilton very well through our DP World Tour partnership and we are delighted that they have decided to further elevate their association with the Ryder Cup. We have already worked together on award-winning marketing campaigns for the DP World Tour over the past 12 months and the Ryder Cup, the pinnacle of drama and emotion in our sport, provides rich territory to further collaborate on campaigns that get people talking.

“The spectacular Rome Cavalieri Waldorf Astoria Hotel will also be the base for both teams. Rome 2023 promises to be a historic event and a partner of Hilton’s prestige will help us stage one of the best events yet.”