Shorts: Arsenal, Bp, Surrey Cricket
Arsenal Women will take part in their first ever US pre-season tour this summer, the club has announced.
The team will be based in Washington DC between 15th and 26th August, where the side will face NWSL side Washington Spirit and WSL rivals Chelsea at Audi Field.
This will follow the Arsenal men’s team’s pre-season tour, which will take place across Los Angeles and Philadelphia in July.
Last year, Arsenal Women drew 42,120 live spectators for the team’s first ever match in Australia at Melbourne’s Marvel Stadium.
The women’s teams’ open training session at AAMI Park during the Australia tour was watched by more than 5000 fans.
Arsenal recently announced that Emirates Stadium will become the permanent home of the women’s team from next season, after six matches during the 2023/24 campaign averaged an attendance of 52,029.
Richard Garlick, Managing Director at Arsenal, said, “To take our women’s team to the US for the first time on tour is another sign of great progress.
“We know from our recent trip to Australia that the interest and love for Arsenal Women stretches far and wide. We want to build on that and bring our US supporters closer to the club.”
Birmingham’s Resorts World Arena will be renamed bp pulse LIVE as part of a new sponsorship deal between NEC Group and bp pulse.
The Birmingham-based live event venue is set to host the Netball Super League Grand Final later this month and will adopt its new name on 1st September 2024.
Melanie Smith, CEO, NEC Group, said, “We are delighted to partner with the innovative bp pulse, providing electrifying experiences in the venue as well as supporting audiences to make the transition to electric vehicles. The best partners are those who can add value for the millions of live-event fans that walk through our doors each year, so we can’t wait to start working with bp pulse.”
Surrey County Cricket Club has appointed a new board of Non-Executive Directors.
The new directors, Arun Harinath, Michael Lavelle, Ros Trinick and Claire Wills will fill the vacancies left by the departure of Ebony Rainford Brent, Robert Elliot and Charlotte Samuelson.
They will join existing Non-Executive Directors Urvasi Naidoo, Kunle Olafare and Laura Cordingley, as well as Honorary Treasurer Martin Eadon, on the Board.
EFL League One club Carlisle United has revealed two new sponsorship deals with electrical goods retailer Peter Tyson and water brand Aqua Pura.
Peter Tyson has agreed a one-year deal with Carlisle United as the club’s new training and travel wear sponsor, after becoming the club’s first-ever sleeve sponsor last season.
Kerry Jardine, Commercial Assistant, Peter Tyson, said, “It gives everyone a real lift to see that another well-known and leading local family brand is strengthening their ties with the club at such a key period in its history.
“They’ve been extremely positive from the moment they came on board last season, and it’s clear that they have a real desire to work with us.
“We are looking forward to working with everyone at Peter Tyson for another season.”
The three-year partnership with Aqua Pura sees the water brand become the club’s official shirt sponsor for the 2024/25 season.
It will also continue to be the official water supplier to the team.
Nigel Clibbens, Chief Executive, Carlisle United, commented, “We are delighted to welcome Aqua Pura as our official shirt sponsor. It is a fantastic business and one we are proud to be partnered with.
“Aqua Pura and Roxane are investing in our region and its people and supporting us along the way which is terrific. Seeing Aqua Pura grace our shirts as the team and fans travel the UK will be superb. We can’t wait to unveil the kit.“
Global motorsport initiative More than Equal, has announced the appointment of Will Pudney as Director of Partnerships.
Pudney joins More than Equal following his most recent role as Senior Partnerships Manager for the Alpine Formula 1 Team where he managed the team’s partnership portfolio of technical partners and consumer brands including BWT, BP Castrol, Renault E-Tech, Microsoft, and Qatar Airways.
Pudney is set to be lead in developing partnerships for More than Equals mission to ‘develop the first female Formula 1 world champion.’
Will Pudney, Director of Partnerships at More than Equal, said, “Throughout my commercial sports career to date, I have felt passionate about championing women in sport, whether it’s creating global sponsorship activations with women’s teams or securing commercial partnerships for female drivers under Alpine Academy.
“I am delighted to be joining the team at More than Equal and share the organisation’s passion to truly shift the landscape of motorsport with much needed purpose-led change.”
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