Shorts: EA Sports Fc, Williams, Footballco
Electronic Arts Inc (EA) has unveiled a first glimpse of EA SPORTS FC, the rebrand of its flagship football video game.
This follows the franchises high-profile split with FIFA last year due to an increase in licensing fees.
EA Sports has revealed its new brand vision, identity and logo which debuted across the weekend’s football matches. This included the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL and CONMEBOL.
Nick Wlodyka, SVP & GM, EA SPORTS FC, said, “This is where the story of EA SPORTS FC begins. We’re building on 30 years of leadership and history creating experiences that bring the global football community together and continuing to take it into a fan-first future. EA SPORTS FC will be a symbol for the sport, a symbol of innovation and change, and we’re energized to show our fans more about the future in July.”
EA claims that the ‘new brand takes its design inspiration directly from the beautiful game and a dominant shape in football culture that represents the sport in multiple dimensions, triangles.’
Williams Racing has appointed Paul Asencio as its new Chief Revenue Officer.
The former Senior Vice President of the Ultimate Fighting Championship (UFC) will start working with the British Formula 1 team on 10th April, based out of its office in New York.
In addition to the UFC, Asencio has also worked for Major League Baseball team the New York Mets.
Asencio commented, “I’m incredibly excited to be joining Williams Racing. Formula 1 is on a massive growth trajectory and I’m happy to be a part of it.”
Football media business Footballco has released a report entitled Women’s Football Fandom in 2023 that shows that this year’s FIFA Women’s World Cup could provide a valuable opportunity for brands and media to reach Gen Z football fans.
The report focuses on the unique content preferences and social platform choices of 18-24 year-olds and is based on surveys of 2,291 fans, male and female, from ten countries with all respondents considering themselves to be followers of women’s football.
Key findings include 58% of Gen-Z women’s football fans are ‘superfans’ or supporters, 12% of Gen Z fans prefer women’s football to men’s and Gen Z women’s football fans 18% more likely to want inspirational stories than older fans.
The work was carried out by Footballco in collaboration with its women’s football media brand, Indivisa.
