Shorts: FA Wales, Hibs,threshold Sports
The Football Association of Wales (FAW) has announced a new partnership with South Wales Sports Grounds.
The collaboration will see South Wales Sports Grounds continue as an official partner to FAW and play a role in providing sports grounds construction and maintenance services to enhance the playing experience for teams across all levels across Wales.
Noel Mooney, Chief Executive Officer of the FAW, said, “We are thrilled to welcome South Wales Sports Grounds as our Official Partner. The quality of playing surfaces is vital in enabling players to perform at their best and ensuring the enjoyment of the game for all involved. We have full confidence in the expertise and commitment of South Wales Sports Grounds to deliver outstanding pitch construction and maintenance services that will elevate football experiences throughout Wales.”
Sean McDermott, Managing Director of South Wales Sports Grounds, added, “We are proud to partner with the Football Association of Wales in their mission to cultivate a thriving football environment. Our dedicated team at South Wales Sports Grounds is passionate about delivering pristine playing surfaces that meet the highest standards. We are excited to collaborate with the FAW in creating an exceptional football experience for all players and coaches, across Wales.”
SPFL football club Hibernian FC has agreed landmark front of shirt agreement with whiskey retailer Bevvy.com.
In the biggest deal of its kind for the club, the Bevvy.com logo will feature across the men’s first team shirts for the next two years at least, alongside further branding across the big screens and pitch side LED boards at the side’s home stadium, Easter Road.
Hibernian FC’s Head of Commercial Murray Milligen, commented, “We are delighted to announce Bevvy.com as the club’s official shirt sponsor, in what is a fantastic partnership for Hibernian FC.
“Having worked with Bevvy over the last 12 months, they’ve really bought into what we’re trying to do here at Hibs. It was clear to see that they’re real innovators, and like us, they want to be pioneers not only in the Scottish game but further afield.
“There’s a number of exciting activations planned for supporters over the course of this season, and we look forward to working with them over the next two years and beyond.”
Threshold Sports, a Brighton-based sports event agency, has partnered with the British Heart Foundation (BHF) to elevate its London to Brighton Bike Ride.
Founded in 2009, Threshold Sports deliver bespoke engagement and fundraising events for global charities.
The agency will be working with the BHF on the strategy and delivery of its flagship event, the London to Brighton Bike Ride.
Nick Tuppen, CEO of Threshold Sports, commented, “We’re thrilled to be working with one of the UK’s most respected charities. We know just how important the BHF’s London to Brighton Bike Ride is in raising funds, and for the tens of thousands of participants who take part every year.
“This is an exciting opportunity for us to support this famous event and input our expertise. Together, we hope to deliver an outstanding event that will support the millions of people in the UK living with heart or circulatory diseases and create an unforgettable experience for the riders.”
On track for its 47th year in 2024, the BHF’s iconic cycling event has seen hundreds of thousands of cyclists take on the infamous route from Clapham Common through to Brighton seafront.
