Shorts: Sportradar, Fleetwood Town, Lancashire Cricket
Sports data and technology specialist Sportradar has added audio channels to its ad:s programmatic advertising service and extended its reach across additional digital-out-of-home (DOOH) advertising screens.
The addition of audio to ad:s will enable Sportradar clients to reach listeners through podcasts, streaming services and internet radio, while its expanded DOOH inventory now includes more than 600,000+ digital outdoor screens in 100+ countries.
According to a statement, ‘Both channels use Sportradar’s betting industry-specific marketing technology to serve relevant adverts to sports fans and bettors in real time in markets where betting is legal, and an integrated sports calendar ensures adverts are scheduled around relevant events.’
Niki Beier, SVP Marketing Services, said, “Sportradar is providing betting operators with even more ways to reach target audiences. Audio consumption has increased by over 1000% in the past seven years and global DOOH ad spend is estimated to increase nearly threefold by 2032. Both are ideal channels for operators to make their brands more memorable and will further increase the efficiency of advertising campaigns on behalf of our clients.”
Earlier this month, the FEVO Sport Industry Awards official partner entered a multi-year partnership with tennis and pickleball ratings platform UTR Sports.
Fleetwood Town has confirmed Jamie Pilley as its new owner after he satisfied the EFL’s Owner’s and Directors’ Test.
Now that the league has rubber stamped the agreement, Pilley’s Willows 96 Holdings Limited has successfully purchased a 98% shareholding in the League Two club.
Jamie Pilley takes over as club owner from his father Andy Pilley, who was sentenced to 13 years in prison for fraud in July 2023.
“I’m delighted and honoured to have secured the long-term future of Fleetwood Town with today’s news that the takeover of the club has now been completed,” Jamie Pilley said in a statement. “I’d like to thank all the people who have made this possible with incredible hard work over the past 13 months, and to the EFL for their assistance during the process.”
Lancashire Cricket has launched ‘Lanky & Friends’, a new animated cartoon series aimed at attracting younger fans to the sport.
Produced by marketing MC2, the three-part series features the club’s mascot, Lanky the Giraffe, and features the familiar voices of cricket commentator David ‘Bumble’ Lloyd and CBeebies presenter Ben Cajee.
Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.
