Shorts: West Ham, Norwich City, Hull City

West Ham United have partnered with tourism board Visit Jacksonville for the club’s 2024/25 US pre-season tour.

The deal was signed ahead of West Ham’s 27^th July match against fellow Premier League outfit Wolves, which was held at EverBank Stadium, the  67,838-seat home of the NFL’s Jacksonville Jaguars.

As per the agreement, Visit Jacksonville received LED promotion during both of West Ham’s pre-season fixtures in the US.

Michael Corrigan, President & CEO of Visit Jacksonville, said, “Through our partnership with West Ham United, we’re excited about reaching potential visitors from England and beyond.

“We’re looking forward to welcoming the team and its fans to Jacksonville for part of the Stateside Cup this weekend, and hopefully for visits beyond this match to show everyone the great things to see and do here, on the Flip Side of Florida.”

Norwich City have extended their partnership with UK-based car manufacturer Lotus, which will now run until the end of the 2025/26 season.

Last month, Norwich revealed a new agreement that saw Blake Clothing replace Lotus as the Canaries’ front of shirt sponsor for the 2024/25 campaign. Lotus had been the team’s principal partner for the previous three seasons, after partnering with the team in 2021.

Although the company no longer serves as the EFL Championship team’s main shirt sponsor, Lotus will remain as a ‘primary partner’ of the club.

The renewal will help drive community engagement for the Norfolk-based car brand,  which will continue to benefit from prominent brand exposure.

“It is extremely important to us to continue our relationship with the Canaries and to build on what we have achieved over recent years,” said Matt Windle, Managing Director at Lotus Cars.

“Lotus and Norwich City are two iconic Norfolk brands, with shared values and community ethos.

“Whilst Lotus is expanding globally it is essential that we maintain strong links in our home county of Norfolk.”

Hull City have signed a two-year deal with Sportsbet.io that includes principal partner, back-of-shorts sponsor and Turkish betting partner designation.

The Yolo-Group-owned betting brand’s logo will feature on the Tigers’ shorts from the 2024/25 season.

In partnering with the EFL Championship club, the company is growing its roster of UK partnerships, after signing a multi-year agreement with Newcastle United last year.

Brett Carroll, Head of Commercial at Hull City, said, “This is a significant partnership with a reputable brand that again illustrates the increasing profile of Hull City in Turkey and overseas.

“Sportsbet.io’s growing player numbers in Turkey make this the perfect match and we are looking forward to working with them, to the benefit of both parties, over the next two seasons.”

EFL League Two football club Fleetwood Town Football Club have announced Ruby Energy as their new main sponsor for the 2024/25 season. 

Town’s 2024/25 third kit will remain with the BES Utilities logo, which has appeared on the Cod Army’s shirts for the last 20 years. 

Ruby’s Operations Director, Stacey Irving, said, “We are incredibly excited by the link-up with Fleetwood Town and proud to be on the club’s shirts this season. 

“We’re immensely proud of this collaboration; as a local firm employing local people, many of the Ruby team are avid supporters of the club. 

“And we’re honoured to stand by Fleetwood Town every step of the way.”

EFL League One football club Stockport County have agreed a deal with SEO agency GroFu which becomes the club’s official kit sleeve sponsor for the 2024/25 season.

Olivia Hanvey, Stockport County’s Head of Commercial, said,“We are really excited to have GroFu join us on our journey in League One next season as our new official sleeve sponsors. As an innovative, Stockport-based firm, we feel they share our core values as a forward-thinking, community-based football club and we look forward to seeing their logo take pride of place on our three new kits – all of which have been flying off the shelf since going on sale this week.”

Bolton Wanderers Women has agreed a three-year partnership agreement with Domis Construction, that becomes the women’s official front-of-shirt partner from the 2024/25 season. 

Domis Construction’s branding will feature on the front of the women’s shirt for the duration of the partnership. 

For the first time in the club’s history, the shirt that is completed by the sponsors specifically for the women’s team.

Carl Sanderson, Head of Commercial at Bolton Wanderers, commented, “In a trailblazing year for us in bringing the Women’s team under club operations for the first time, we are delighted to welcome Domis Construction on board. 

“They are a reputable, local company who are hugely successful, with a commitment to giving back to their local community. 

“Their company values align perfectly with ourselves, and we are excited to work with them in the coming seasons.”