Southampton FC Appoints Delete

11 Aug 2016 | tshego

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Premier League side Southampton has appointed Delete as its new digital partner to develop its digital transformation strategy.

The club will work with the Leeds-based agency to focus on increasing fan engagement and will create a range of new digital consumer touchpoints to drive an improved experience for the club’s fans.

Southampton FC’s partnership with Delete comes as part of a busy summer for the club, which has seen the club form new brand partnerships including a seven-year kit deal with Under Armour and the appointment of Virgin Media as its new main club sponsor.

Tom Dougherty, user experience director, Delete said: “Southampton FC has big ambitions to build on their recent success with the growth of their brand internationally.

“Our focus will be to bring fresh innovation to the club’s digital communications – ensuring they harness the full potential digital can have on their commercial performance and to the progression of the Saints FC brand globally and at home. We are fully committed to ensuring we achieve this mission over the coming years.”

James Kennedy, marketing director, Southampton added: “The nature of the ever-changing digital media landscape meant that we were looking for an agency that, like ourselves, are not afraid to think outside the box and challenge the norm.

“Throughout the pitch process Delete showed a great understanding of our brand and digital ambitions, as well as how we can best serve our supporters whilst remaining true to our core values.”