Southampton Secures New Main Shirt Sponsor
Southampton FC has inked a front-of-shirt sponsorship deal with cryptocurrency casino Rollbit, following the club’s return to the Premier League.
The company’s logo will feature on the front of the Saints’ kits from the start of the 2024/25 season, replacing Sportsbet.io, another crypto gaming platform.
The previous deal with Coingaming Group was first signed in 2020, and was later renewed in 2021 for a further three years. At the time, the club said the extension was the most lucrative deal in the club’s history.
We're delighted to announce Rollbit as our new Front of Shirt partner 🤝
— Southampton FC (@SouthamptonFC) July 15, 2024
In May, Southampton secured promotion back to the Premier League, when the club defeated Leeds United in the Championship playoff final to ensure their return to the English top-flight after being relegated in 2023.
The new partnership marks the latest deal for the Hampshire outfit, after the club recently agreed a four-year kit supplier agreement with Puma to replace Hummel from the upcoming campaign.
For Rollbit, which will receive prominent brand visibility throughout Southampton’s St Mary’s 32,384-seat home, the company is expanding its partnership portfiolio that includes Italian football giant Napoli, as well as esports organisation FaZe Clan.
“This partnership marks a dynamic fusion of technology and sport, at an exciting time for the club as we embark on our journey back in the Premier League,” said Greg Baker, Chief Revenue Officer at Southampton.
“Together, we look forward to creating unforgettable moments for our fans.”
Sam Norman, Head of Partnerships at Rollbit, added, “We feel Southampton is the perfect club to embark on this journey with as we look to continue to expand our presence globally with one of the Premier League’s most respected teams.
“We believe in the vision of the club that embodies our commitment to innovation and excellence and look forward to cheering on with Saints fans everywhere in this exciting next chapter for Southampton.”
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