Shorts: Seattle Seahawks, World Netball, BGC

The Seattle Seahawks have partnered with UK-based agency Eleven Sports Media to launch their Small Business Partner Programme.

The programme allows small, local to medium sized businesses to join with the NFL franchise, offering exclusive partnership benefits to previously available to smaller-scale establishments.

The Washington-based team are the latest NFL team to partner with Eleven, following the Atlanta Falcons, New York Jets, New Orleans Saints, and the Carolina Panthers.

“Eleven Sports Media has proven success in elevating the brands of small businesses across the world,” said Amy Sprangers, Chief Revenue Officer at the Seattle Seahawks.

“We are thrilled to partner with them to align our passionate fans, with a variety of diverse and innovative small businesses located throughout the Pacific Northwest.”

World Netball has renewed its ball supplier partnership with Gilbert Netball for a further four years.

The longstanding agreement was first signed in 2005, and covers all World Netball international events, including the Netball World Cup, the Netball World Youth Cup and the FAST5 Netball World Series.

Gilbert Netball will provide World Netball with more than 4,000 legacy balls for members to use. This is a part of Gilberts commitment to help World Netball create more opportunities within the Netball community.

Richard Gray, CEO of Commercial at Gilbert, said, “We are delighted to have renewed our partnership with World Netball.”

“We are very proud that this will be our 6th consecutive Netball World Cup with Gilbert netballs being the ball of choice.”

Betting and Gaming Council embraces new codes of conduct

The Betting and Gaming Council (BGC) has welcomed new codes of conduct for gambling-related sponsorships, which are intended to elevate standards across a number of sporting bodies.

In collaboration with UK-based sports organisations, including the Premier League, WSL, Rugby Football League and British Horseracing Authority, the BGC has developed a cross-industry voluntary code of conduct for betting sponsorships.

These codes are significant step in driving safer more responsible gambling practices.

“I welcome the publication of these landmark codes that BGC has led on, which sets new standards for sports,” said Michael Dugher, Chair of the BCG.

“BGC members are proud to support some of the most popular sports up and down the country, and that support goes hand in hand with these principles.”

UK organisation Guild Esports has partnered with eyewear designer and manufacturer Inspecs Group.

Through the new deal, Inspecs’ gaming eyewear brand ‘REGEN’ will receive designation as the official eyewear partner for the Esports World Cup.

The joint venture will provide both professional and casual gamers with superior eye protection and comfort.

Jasmine Skee, CEO of Guild Esports, said, “Guild’s players need the best equipment if they are to compete at the highest levels of esports.”

“By partnering with REGEN will also allow our players to compete at their best for longer. We’ll be cheering on our Apex Legends team at the EWC, with REGEN proudly on their jerseys.”