sportradar Nets ATP Streaming Rights
Sports data and technology Sportradar has secured the global data and betting streaming rights of the Association of Tennis Professionals (ATP).
Sportradar, which has been a supplier of official ATP Tour and Challenger Tour secondary data feeds since the start of 2022, was selected following an ‘extensive RFP process’ led by Tennis Data Innovations (TDI).
The RFP process was initiated by TDI in January 2023 and saw five bidders submit detailed proposals across multiple rounds, for a six-year rights cycle beginning in 2024.
This followed the setup of TDI in 2020, as a specialist joint venture vehicle of ATP and ATP Media to oversee ‘innovation, development, and commercial management of all data and betting streaming products’ for the ATP Tour and ATP Challenger Tour.
According to a statement, Sportradar’s ‘commitment to product innovation for the downstream market’ and ‘development in advanced technologies such as computer vision and AI’, were a key consideration in the selection process.
David Lampitt, TDI CEO,said, “We are grateful to all the bidders who showed such commitment to our content throughout the selection process. Sportradar has been chosen as the best partner to deliver against our growth ambitions due to their combination of product capabilities, global reach and an innovative commercial model that preserved our ability to share in the continued growth of this market.
“Since the establishment of TDI, our mission has been clear – to create the most engaging data & streaming products and services for existing tennis fans and bring new fans to the game. If we get this right, we will deliver great returns for the sport. The competitive nature of this process, as well as the compelling successful bid from Sportradar, reflects the incredible value of ATP content. We look forward to forging a successful partnership together.”
Carsten Koerl, Sportradar CEO, added, “We are delighted that TDI has selected Sportradar as the successful bidder to support the enormous growth of the sport of tennis. The capabilities and global scale of our offerings will provide betting operators innovative, best-in-class products and tech savvy tennis fans a richer, more immersive experience that only Sportradar can deliver.
“Our expertise in developing advanced technologies, including computer vision and AI which create advanced analytics and data visualization, will drive new, compelling ways for fans to engage with tennis, while also safeguarding and upholding its integrity.”
The deal between TDI and Sportradar will officially commence at the start of the next rights cycle on 1st January 2024.
