The SPFL Scores Key Partnership
The Scottish Professional Football League (SPFL) has announced a multi-year extension to its partnership with Loch Lomond Group.
The partnership between the Loch Lomond Group started in 2020 and will continue to see Glen’s Vodka, as well as several other of Loch Lomond’s multi brands, work closely with the SPFL and many of its clubs across both league and cup competitions.
Under terms of the agreement, Glen’s Vodka brand will continue as official partner and the spirit of the SPFL.
Glen’s Vodka will have also exclusive presenting rights to each division’s Manager of the Month and Manager of the Season awards for the duration of the partnership.
Colin Matthews, Chief Executive Officer of Loch Lomond Group, said, “Since 2018, Loch Lomond Whiskies have enjoyed great success as a sponsor of The Open, the world’s greatest and most prestigious golf tournament. But football is the number one sport in Scotland and, with the fantastic start made by the men’s National Team to qualifying for the 2024 European Championships, this is a great time to support Scottish football and its clubs. The teams in the SPFL are a key part of Scotland’s cultural fabric and Glen’s vodka is an award-winning and iconic Scottish brand, so it was a no-brainer to continue to give our backing to Scotland’s best-loved national sport and all of the teams.”
Neil Doncaster, Chief Executive Officer of the SPFL, added, “It is fantastic news to be able to announce this extension to our relationship with Glen’s Vodka and Loch Lomond Group. This partnership, with a growing and much-loved Scottish brand, will continue to see us working with our friends at Loch Lomond to provide new commercial opportunities, including special edition products, for a number of SPFL clubs.
“This contract extension comes on the back of record fee payments to the 42 SPFL clubs announced in the past year. Alongside our recently extended agreements with Sky Sports, BBC Scotland, and Infront, our partnership with Loch Lomond Group will play a major role in strengthening the financial future of the SPFL and our 42 Member Clubs.”
Earlier in the year Scotland’s top division partnered with global sports brand Puma, who became the league’s official match-ball provider.
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