Ups Delivers Liverpool Partnership

20 Sep 2023 | Ollie Burke

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Liverpool Football Club (LFC) and UPS have announced a new partnership that sees the American-owned company become the Reds’ first official global logistics and shipping partner.

According to a statement, under terms of the multi-year deal, the two brands will work together to expand on the global distribution of LFC’s retail and e-commerce operations.

LFC and UPS will also team up to provide unique opportunities and experiences and will come together to drive engagement and positive impact for Reds fans, UPS customers, and employees.

Ben Latty, Commercial Director at Liverpool FC, said, “We are proud to be announcing this global partnership with UPS. As one of the world’s largest companies, UPS are bringing a wealth of knowledge and expertise to our already successful retail operations.

“We are looking forward to seeing the impact this will have, and how it will improve fans’ experiences around the world.”

Kevin Warren, Chief Marketing Officer and Customer Experience Officer at UPS, said, “We’re proud to be the official logistics sponsor of Liverpool Football Club.

“Our global, integrated logistics network means we can offer unmatched speed and reliability as LFC continues to grow its retail operations. We’re ready to deliver team spirit and pride to LFC fans – no matter where they are in the world.”

In September Liverpool FC renewed its official retail partnership in Dubia with Seventy8 Sports.