Vitality Lines Up Itoje As Ambassador
Vitality has announced a partnership with Maro Itoje, who takes on the role of ambassador. Maro joins Vitality ambassadors Jessica Ennis-Hill, Jonny Wilkinson and Joe Root.
As an England Rugby player, Maro will be looking to inspire people to get active and make positive changes to their health. He will be offering advice and motivating everyone to take steps towards lifelong wellness.
The health and life insurer has a rugby portfolio that includes, Rugby World Cup winner Jonny Wilkinson who has been a Vitality ambassador since 2013 and the company is the official wellness partner of England Rugby, Scottish Rugby and Welsh Rugby. Vitality also sponsored the World Rugby Under-20 Championship earlier this year.
To officially announce the partnership, Maro paid a visit to Twickenham Stadium, the home of England Rugby, ahead of an autumn of rugby with the Old Mutual Wealth Series, which kicks off with England playing South Africa on 12th November.
Maro Itoje said: “I’m really proud to be a Vitality ambassador. Encouraging people to improve their health and wellbeing is hugely important to me and I truly believe that everyone should have the opportunity to live a healthier and happier life. I’m looking forward to working with Vitality to inspire people to get active and help spread the message about how we can all make positive changes to improve our health.”
Neville Koopowitz, CEO, Vitality said: “We are delighted to welcome Maro to our extraordinary group of Vitality ambassadors. Maro is an incredible young talent and is already a fantastic role model to people of all ages. It’s great to have him on board as an Ambassador to help motivate each of us to take small steps to improve our long-term health.”
It’s the third brand partnership announced for Itoje in October, following the announcement the rugby player will be ambassador for Maximuscle and Ricoh.
