Wbd And Youtube Team Up For Paris 2024 Content Creation
Warner Bros Discovery (WBD) and YouTube have signed a new content partnership ahead of this summer’s Paris 2024 Olympic Games.
As per the new agreement, a roster of popular YouTube creators will produce content throughout the Games. This will be shot across Paris 2024 venues, and at WBD House, the media giant’s dedicated rooftop studio set up in central Paris for its Olympics coverage.
Offering localised content, the content creators selected have a strong following in their respective home markets. The UK’s creators include AFTV founder, Robbie Lyle, and Underrated Hijabi, who has 3.4 million followers on TikTok.
Warner Bros Discovery holds European rights to the Olympics through a reported six-year £920m broadcast rights deal with the IOC, running from 2018 to 2024.
Earlier this month, WBD signed a two-year content deal with another social media platform, Snapchat, which will also feature extensive coverage of this year’s Olympics.
Throughout this summer, Eurosport will provide live coverage of the Games across 47 European markets, which will be available in 19 languages.
WBD’s streaming services Discovery+, Max, HBO Max will stream more than 3,800 live hours from 32 sports and 329 medal events.
Eurosport will air Paris 2024 content from the first qualifying events on 24th July, until the closing ceremony on 11th August.
Scott Young, Group SVP of Content, Production and Business Operations at Warner Bros Discovery Sports, said, “Partnering with YouTube and its network of much-loved content creators presents a new opportunity to further expand our Olympic storytelling while enhancing our world-class live coverage in the process.
“We want everyone to be part of this historic sporting spectacle and we can’t wait to bring exciting new formats to viewers all across Europe which we know will engage new and old fans alike.”
Rob Pilgrim, Head of Sports at YouTube Europe, Middle East and Africa, added, “[YouTube is] the place where sports fans not only come to catch up with major sporting events, but also the destination to watch and go deep on everything they love – from commentary to behind the scenes, to how to master a somersault or learn about the history of skateboarding.
“Through this partnership, Warner Bros. Discovery is catering for the needs of young sports fans by providing never seen before angles to the Games while at the same time building alternative ways to grow their business.”
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