Welsh Rugby Union Calls On Vodafone
The Welsh Rugby Union (WRU) has announced a major new multi-year partnership with Vodafone.
The landmark deal sees Vodafone become the principal partner of the men’s and women’s senior squads and pathway teams, uniting all teams within one partnership.
Throughout the partnership, which starts on 1st July, Vodafone will aim to support player performance and welfare across the whole of Welsh rugby through ‘innovative tech solutions.’
The new agreement with the men’s team builds on Vodafone’s first year with Wales Women’s team as founding principal partner of women’s and girls’ rugby which saw a record breaking crowd of 8,862 for Wales Women’s clash against England at Cardiff Arms Park during the Six Nations Championship earlier this year.
Nigel Walker, Chief Executive Officer of the Welsh Rugby Union, said, “We are delighted to have secured Vodafone as our key front of shirt sponsor for the Wales senior men’s side and pathway teams.
“Vodafone’s partnership with and support for our Wales women’s side and pathway teams, and with Principality Stadium as our digital transformation partner, is already paying huge dividends to Welsh rugby. These are exciting times for the game in Wales, with sustainability now established off the field allowing increased potential for long term success on it.
“Through their partnership Vodafone will play an integral part in the future of the game in Wales and we are delighted to welcome their further commitment and support for Welsh rugby today. Finally, I’d like to say good luck to the U20s team who play their first match of the World Rugby Championships against New Zealand in Paarl this Saturday proudly wearing that Vodafone sponsored jersey.”
Max Taylor, Chief Commercial Officer at Vodafone, added, “Vodafone’s expanded partnership with Welsh Rugby Union now covers both the men’s and women’s game, from grassroots up.
With the World Cup just around the corner it is a hugely exciting time for rugby, and we are excited to see how technical innovation can help take player performance, player welfare and fan engagement to the next level.”
