West Ham United crack open multi-year Red Bull deal

West Ham United have penned a multi-year deal that designates Red Bull as the club’s energy drink partner.

Under the agreement, the Austrian brand will receive prominent exposure throughout the 60,000-seat London Stadium, as well as in the Chigwell Construction Stadium, home of the club’s women’s team.

Red Bull products will be supplied to the West Ham men’s and women’s teams, as well as the coaching staff, and will be available for purchase on in-stadium on matchdays.

The deal marks Red Bull’s latest pact with a Premier League team, after recently partnering with Everton and Newcastle United.

Earlier this year, the energy drink company became the principal shirt sponsor of EFL Championship side Leeds United, in a deal that also included minority investment in the Yorkshire club.

“It is fantastic to welcome the world’s biggest energy drink company to our growing family of valued partners,” said Nathan Thompson, Chief Commercial Officer at West Ham United.

“We look forward to a mutually beneficial and successful partnership for both organisations, our teams and our fans over the coming years.”

The East London outfit have also renewed their longstanding partnership with Ticketmaster, which keeps the company as the club’s ticketing partner at the London Stadium.

By 2025, Ticketmaster and West Ham United will have been teaming up for over a decade.

Chris Gratton, Managing Director, Ticketmaster Sport, said, “Extending the partnership with West Ham shows just how much top football clubs trust Ticketmaster’s solutions and the team. By focusing on delivering our industry-leading digital ticketing, alongside some new innovative features for the 2024/25 season, our goal is to make matchday even better for Hammers fans.”

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