William Hill Bolsters Football Portfolio

02 Aug 2016 | tshego

Share on

William Hill has added to its expanding football portfolio with the addition of Tottenham Hotspur.

The bookmaker will be the official betting partner for Europe and Australia on an initial two-year deal, adding to its recent signing of Everton FC earlier this week.

Based in Tottenham Hotspur’s home Borough of Haringey, London, William Hill will have a presence across the club’s digital channels, pitch side advertising boards and will operate the in-stadium betting services on a matchday.

The partnership will also see William Hill invest in a community project delivered by the club’s charitable body, Tottenham Hotspur Foundation.

Fran Jones, head of partnerships, Tottenham Hotspur said: “We are delighted to announce our partnership with William Hill, one of the most established and recognised brands in its sector. As another Haringey-based business, we are committed to this area of north London and look forward to progressing our work through a joint community project run by our award-winning Foundation.

Alex O’Shaughnessy, chief marketing officer, William Hill, commented: “Tottenham Hotspur is one of the most famous teams in world football and we are delighted to be entering into this new partnership. The Club’s profile will help to support our brand and business objectives and its location in Haringey gives us a unique opportunity to further demonstrate our commitment to the local area.”

Grant Cornwell MBE, chief executive officer, Tottenham Hotspur Foundation added: “We’ve already successfully delivered a pilot community project in partnership with William Hill and over the course of the next two years, we will continue to develop this work to support the those living in our local community.”