David Beckham Voices New Adidas Euro 2024 Film
Ahead of UEFA Euro 2024, which kicks off on 14th June, Adidas has unveiled a new brand film featuring football stars from around the world, including Jude Belingham, Gianluigi Donnarumma, Giovanni Reyna, Ousmane Dembélé and Pedri.
Narrated by David Beckham, the film serves as the headline to Adidas’ ‘You Got This’ campaign, which aims to disarm negative pressure in sport.
Speaking on the next chapter of the brand campaign, Florian Alt, VP of Global Brand Comms at adidas said, “We want to celebrate and support our players ahead of a huge summer of football as they continue to inspire the up-and-coming generation of athletes. This campaign serves to remind us all that pressure can be felt at any level, no matter the accolades or achievements. Our ambition remains to help disarm negative pressure in sport and encourage elite and grassroot players to reconnect with what ignited their love for the game. We hope our rallying cry, ‘You Got This’, invites athletes of all levels to overcome pressure and achieve their personal possibilities in sport.”
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