Shorts: Aston Villa, Harlequins, Premier Sports
Aston Villa have named Ukrainian brand Nemiroff as the club’s official vodka partner.
The multi-year partnership with Aston Villa will see the vodka brand’s assets displayed across Villa Park during matchdays, with the company also set to receive hospitality experiences.
Chris Heck, President of Business Operations at Aston Villa, said, “Nemiroff Vodka drives for continuous innovation and authentic collaboration with best-in-class partners chimes perfectly with our core ethos and we very much look forward to working together.”
Harlequins have partnered with Infinigate Cloud UK to provide Acronis Cyber protection solutions for the Premiership Rugby club.
Through the Acronis TeamUp programme, Harlequins have joined forces with Infinigate Cloud UK to strengthen their digital infrastructure and enhance data security with the Swiss software company’s integrated cybersecurity solutions.
Laurie Dalrymple, CEO at Harlequins, said, “Acronis provides the club and its supporters the assurance that their data is securely protected.
“With the use of Acronis’ advanced cyber protection solutions, we are confident that Infinigate Cloud will safeguard our organisation, allowing us to focus on winning on and off the pitch.”
Premier Sports has acquired exclusive broadcast rights for the England A v Australia A match on 17th November.
The clash between England A and Australia A at the Twickenham Stoop on Sunday 17thNovember, will be shown live on Premier Sports, indicating a new era for the England A team as they build towards the 2027 Rugby World Cup.
Richard Sweeney, CEO of Premier Sports, said, “We are delighted to be working in partnership with the RFU and host club Harlequins to bring English rugby fans live coverage of this important fixture during the international window and the chance to shine a light on England’s future stars in action.”
British tennis’ governing body the LTA has named Pro Direct Tennis as its official retail partner.
Under the agreement, Pro Direct will collaborate with the LTA to provide members, coaches, and players with access to tennis equipment, apparel, and footwear.
Pro Direct will join the organisation’s existing equipment partners, which include Dunlop, K-Swiss, and Castore.
“Having Pro Direct Tennis as our official retail partner brings significant value to our members, coaches, and players,” said Gary Stewart, Head of Commercial at the LTA.
“Their commitment to excellence and passion for tennis matches our own, and we look forward to working closely together to support and engage the tennis community at every level to get on court.”
Warner Bros. Discovery (WBD) and TNT Sports have launched a development programme, ‘Reframe the Game’ to give female filmmakers the opportunity to tell the untold stories from across women’s sport.
The programme opens to applicants on Wednesday 6th November and will invite female filmmakers and directors to share a short documentary based on: ‘Tell us a story about women’s sport that needs to be told.’
The ten successful applicants will be invited to join a week-long professional development programme.
The training week will end in a pitch day, where candidates will present to a panel of industry experts and WBD senior executives who will select three filmmakers to create their short-form documentaries that will be broadcast on TNT Sports in 2025.
Jennifer Sobol, DEI Director at Pipeline Programs said, “Reframe the Game is the next programme from WBD Access, which champions new and exciting voices to gain experience, mentoring and training in the media sector and follows established programmes such as Black Britain Unspoken and the Waterloo Road Directors Programme.”
Applications for Reframe the Game close on 29th November.
British sports manufacturer Gilbert has inked a three-year apparel partnership with Rugby Victoria.
Under this new agreement, Gilbert has expanded its role as the official rugby ball across Victoria whilst additionally providing the apparel for Rugby Victoria’s teams and staff.
Marcus Reynolds, CEO at Rugby Victoria, said, “It’s great to strike up an apparel partnership with a brand that shares our values and has a reputation for quality products and service. Having our representative players and staff wearing Gilbert apparel is a perfect fit.”
The World Nineball Tour has announced BetOnline as the title sponsor for the 2024 Mosconi Cup.
BetOnline’s title sponsorship enhances the immersive experience for fans, offering a complete range of betting odds on every match as Team Europe and Team USA go head-to-head.
Team Europe returns to the competition as defending champions for the 31st edition of the prestigious tournament, having claimed victory in the last four consecutive Cups.
The 2024 Cup will be broadcast live on Sky Sports in the UK and Ireland on DAZN
Dave Mason, Brand Manager at BetOnline said, “We’re incredibly excited to partner with Matchroom as the title sponsor for the Mosconi Cup. This is pool’s biggest stage, and it’s an honour to bring our brand to such an iconic event.”
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