Brentford renews five partnerships, including UWE deal

Premier League outfit Brentford have extended five of their partnerships with the University of West London, Utilita Energy, Visit Tampa Bay, Naturali’ and Brunner.

The University of West London has signed a new three-year renewal with the Bees, taking their tenure as supporters of the club to 15 years. The University is one of the club’s longest-standing partners, and became the first stadium founder partner for Gtech Community Stadium in 2020.

Brentford will highlight the variety of courses available at the University, with the two parties set to produce more player-led content.

Meanwhile, the club have renewed their deal with former front of shirt sponsor Utilita Energy. The partnership will aim to raise awareness around food and fuel poverty in West London, and will look to raise funding through collaboration with the Brentford FC Community Sports Trust and Utilita Giving.

North American designation partner, Visit Tempa Bay, has also extended its agreement, which includes various activations throughout the season, and will offer the chance to win a trip to Tampa Bay on Florida’s Gulf Coast. This partnership will additionally provide a stateside watch party for Bees supports in the US.

Brentford’s plant-based food partner, Naturali’, will also continue its partnership for a further two seasons. The Danish brand will hand out samples of their plant alternatives on select matchdays, and will aim to raise Brentford’s profile in Scandinavia.

Brunner is set to return with the contract furniture partner’s ‘Best Seat in the House’ competition, where Bees fans can win a matchday experience in a private viewing box. Since the club’s move to Gtech, the company has served as the furniture supplier across all Brentford sites.

Adam Ward, Head of Partnership Services at Brentford, said, “We’re very lucky to work with some exceptional partners at Brentford who are so passionate about the club, our community and our fans.

“Everything we do at Brentford is with a long term mindset, so it’s fantastic to have been able to grow side by side with our partners and extend these already strong relationships.”

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