Ee And Bt Sport Search For Bsl Commentators

EE and BT Sport have launched ‘New Signing’, a campaign to search for two individuals to provide British Sign Language (BSL) commentary for the UEFA Champions League Final and The FA Disability Cup.

To kick off the campaign, the two organisations have produced a promotional video staring England football players Jack Grealish, Ben Chilwell, Joe Dixon, Marc Guéhi and Will Palmer.

BT is the lead sponsor of all 28 England national football teams through a wide-ranging sponsorship deal with the FA and currently holds the UK rights to the UEFA Champions League games, the UEFA Europa League and the UEFA Europa Conference League until 2024.

Pete Jeavons, marketing communications director, BT & EE said, “As lead partner of The FA, EE is committed to enhance access to football for everyone. Our New Signing partnership with BT Sport will not only make key BT Sport programming more accessible, but provide a unique opportunity for two BSL experts to develop their careers in sport broadcast.”

Jamie Hindhaugh, head of BT Sport added, “BT Sport is committed to providing the best possible experience for anyone who loves watching football on TV. We are working hard to make our programming as accessible as possible and we have a range of exciting initiatives planned for the season ahead. It’s fantastic to be able to work with EE to create more BSL content for our viewers.”