Footballco Celebrates Saudi’s Growing Women’s Game 

UK football media company Footballco has released Destined to Play: The Untold Story of Saudi Women’s Football, a new film celebrating the rise in women’s football in Saudi Arabia. 

Produced in conjunction with the Saudi Arabian Football Federation (SAFF), Footballco’s film documents behind- the-scenes footage from matches and training to the personal lives of female Saudi players.  

In just the last five years, the country announced the launch of its first- ever women’s national football team, seeing more than 700 compete for a spot. The Kingdom has also seen the establishment of the Futsal Women’s National Team, and the U-17 Women’s National Team, including a launch of several competitions. 

Footballco Creative Director, Tom Brandhorst said, “This film took us on a real journey. One in which we discovered an amazing story yet to be told.”  

“While much of the attention in Saudi Arabia has been on the growth of the Saudi Pro League, we expect ‘Destined To Play’ to highlight the growth and importance of women’s football in a country that is truly obsessed with the sport.” 

Aalia AlRasheed, Head of the Women’s Football Department at SAFF said, ‘’Destined to Play’ isn’t just a film; it captures the early stages of our football journey with the women’s national team. We hope this documentary shows viewers a glimpse of our huge love for the game, our commitment, dedication and hopeful ambitions.” 

Andy Jackson, Football’s Vice President of global football partnerships said, “This is an incredibly important story to tell and an exciting new project for Footballco as we expand the services, we offer to rights holders to include long-form, video storytelling of this nature. Our ability to combine world-class content production with global, multi-language content promotion is unmatched and an incredibly compelling proposition. 

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