Hisense ‘see The Incredible Tour’ Wraps

FIFA World Cup sponsor Hisense looks back on its epic, five-country European tour this summer, which saw the Chinese brand join forces with comedian Lloyd Griffith on a journey from Spain to Russia, designed to help bring fans closer to all the action in Russia. Special guests including Luís Figo, Robert Pires, Michael Owen, Benedikt Höwedes and Marcel Desailly, as well as local social media influencers and freestylers, joined on-the-ground activities, while a constant stream of humorous video content helped to engage thousands more fans around the world. The multinational activation was designed as part of a brand campaign for the Hisense 4K HDR ULED TV.