Real Madrid Launch Innovation Brand

Real Madrid have announced the launch of Real Madrid Next, a new brand for innovation at the La Liga club.

In collaboration with start-ups as well as other interested companies, the club’s new venture will be active in six key areas: ‘e-health’, performance, fan engagement, AV content, cybersecurity and technological and social infrastructures. 

The club says it has undertaken the venture in search of “better results in every area of the club and in particular, the sporting area, digital transformation and globalisation of the entire organisation.”

Real will also host an e-health conference in March to kick start the programme.