Last Thursday, Sport Industry Group members, partners, NextGen leaders and special guests all convened at Brixton Jamm for our Euro watch party.
For the second instalment of this year’s Sport Industry Socials event series, we offered a screening of England’s 1-1 draw with Denmark in the Three Lions’ second group stage fixture of Euro 2024.
Before kickoff, attendees were treated to a panel with former Crystal Palace and Brighton striker Glenn Murray, which was hosted by sports broadcaster Sirayah Shiraz.

Despite the perhaps underwhelming performance on the pitch, the stalemate against the Danes was hardly enough to dampen our guests’ spirits, in what was an evening of insight, networking, and celebration (albeit short lived).
Watch the video below to find out what our guests thought about the event, which players they see as the most appealing to potential sponsors, and whether they believe football is indeed coming home this summer.
Access to Sport Industry Socials is exclusive to Sport Industry Members. Sport Industry Members are able to attend SIG events, enjoy discounts to attend the FEVO Sport Industry Awards and receive free award entries every year. Find out more here.