The ‘goat Of Swaps’ Returns With Rice
Panini has unveiled its latest instalment of the ‘Goat of Swaps’ campaign, which includes Arsenal and England midfielder Declan Rice.
The video, shot by Director Henry Littlechild and production company The Vigilante Group, is the latest part of Panini’s advertising campaign that has been promoting the new League Adrenalyn XL trading cards and sticker launches.
Declan Rice, brand ambassador for Panini, takes up the role as the ‘goat’s sidekick.’
The campaign will takeover the Premier League’s social channels and will then be followed by paid support across social and online video platforms.
Adam Burns, Creative Director at Dark Horses, said, “As a kid there are few more exciting moments than completing your sticker collection or meeting a Premier League footballer, we’ve managed to cram both into one spot. The Goat of Swaps has proved a fruitful creative territory for us and we’re excited to see where it takes us next.”
Katie Gritt, Head of Marketing Sport at Panini, added, “Collaborating with Dark Horses on this campaign has been such a fun journey! We wanted to extend the GOAT of Swaps storyline in an authentic and relevant way and Dark Horses have brought our vision to life perfectly, with fun, humour and that special Panini pizzazz! What better way to launch the new Premier League Official Sticker collection than with a combination of a football superstar like Declan Rice alongside the literal G.O.A.T?.”
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