Tottenham Releases Unique AR Shirts
Tottenham Hotspur partnered with creative agency MATTA to release its Nike Away kit using augmented reality (AR).
Fans are able to scan the front of the Premier League side’s new away shirt using Instagram reels, activating a filter that can be recorded and posted to show your love for the new kit in a unique way.
The campaign embraces various fashion aesthetics, including the runway, design studio, photo shoot, and magazine front cover styles, with each offering a glimpse into the creative process behind the kit, featuring shots from the photo shoot and a review of the kit designs by Tottenham Hotspur legend Ossie Ardiles.
Matt Hunt, Strategy Director at MATTA, said, “We are thrilled to work with Spurs on this groundbreaking campaign for the launch of their 2023/24 Away Kit. This partnership allows us to merge the worlds of fashion and football, supercharged through the introduction of the semi-digital football shirt, we are proud to be pioneers in revolutionising the football kit landscape.”
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