‘A New History’ was Nottingham Forest’s season launch film and a love letter to both club and city, celebrating 160 years and marking the start of a new Premier League campaign, following a historic season that saw Forest return to European competition.

Directed by lifelong Forest fan Keane Pearce Shaw, in collaboration with football culture tastemakers SoccerBible, it was commissioned by adidas to launch the 2025/26 Home Kit. As the project evolved, it became clear this was more than a kit launch – it was a cultural statement designed to inspire emotion, pride and belief.

With over 2.3 million views across Club channels alone, it featured 10 first-team players, four club legends, and over 100 extras from the local community. Voiced by fans including Sleaford Mods frontman Jason Williamson, it’s become a permanent fixture of the matchday experience, played 15 minutes before kick-off and forming a powerful, emotional moment for supporters.