Soapbox is a specialist sports and culture communications agency built around a singular belief: the most powerful stories are earned, not paid. Operating at the intersection of sport and popular culture, Soapbox helps talent, brands and rights holders cut through media noise with editorially irresistible, culturally relevant storytelling that delivers real commercial impact.

Over the assessment period, Soapbox delivered exceptional growth alongside category-defining work for clients, including Formula E, Luke Littler and Billy Monger. Its proprietary Earn It proposition prioritises real access, real risk and authentic narratives,  from embedding celebrities in live Formula E race cars to building long-term cultural relevance for breakout talent.

In a market increasingly driven by paid amplification, Soapbox has proven that earned-first campaigns can drive reach, engagement and business results without compromising credibility. Backed by strong leadership, high client retention and a resilient team culture, Soapbox has redefined what a modern specialist agency can deliver