Shock Absorber: #realshocksupport

Sports bra brand Shock Absorber has launched a new digital-first campaign to grab attention, educate and encourage women to look after their breasts whilst exercising. It leads with a high-energy 60-second Facebook video, humorously detailing the effect of not wearing a proper sports bra, and highlighting the “shocking” fact that women’s breasts can move up to 14cm when exercising

The activity is supported by a digital media partnership with Stylist magazine and influencer collaborations, with the campaign hashtag #RealShockSupport to drive conversation.