Shorts: Spurs Women, Tour of Britain, Brighton

Tottenham Hotspur Women have signed a new partnership with UK-based water company Drip, which will become the team’s front of training wear partner.

The deal will see Drip branding feature on the front of the women’s training and travel wear for the 2024/25 WSL season.

The collaboration launched on the 6th of August with a collaborative and creative social media launch video, featuring award winning musician and Drip ambassador, AJ Tracey.

Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said, “As our Women’s team takes the next step on its journey, Drip’s support is crucial as we push to be one of the most competitive teams in the WSL.”

Samantha Wilmot, Head of Sport at Drip, added, “Choosing to partner with Tottenham Hotspur Women is perfect for Drip, we’re both breaking new ground and planning on making history through our partnership with the club.”

“This collaboration is about more than financial support; it’s about shared values and changing the women’s game like no other brand has before.”

The Tour of Britain has revealed the routes for the final two stages of the 2024 edition of the UK’s largest professional cycling race.

This year, in the 20th edition of the Tour of Britain, stages five and six will take place in Northamptonshire for the first time, making up the final147km of the race.

Lloyds Bank Race Director at the Tour of Britain, said, “The penultimate stage is in area new to the Lloyds Bank Tour of Britain Men, which is always exciting as it means that the majority of the peloton will be unfamiliar with the roads that we will be using.”

“Our thanks go to our partners at East Suffolk Council, and in both Lowestoft and Felixstowe, for hosting the final stage of this year’s Lloyds Bank Tour of Britain Men.”

Brighton & Hove Albion FC have named MPB as the Premier League club’s official highlights partner, through an expansion of the original deal signed in 2023.

The renewal sees the Brighton-headquartered company become the Seagulls’ exclusive highlights partner for the 2024/25 season.

The content collaboration will see MPB provide the club with brand integrations and features within the weekly highlight videos for both the men’s and women’s first teams. In addition, MPB will supply the Brighton & Hove Foundation with £2,000 worth of camera equipment and expert guidance.

Matt Barker, Chief Executive of MPB, said, “As a Brighton-born business, it’s fantastic to be able to bring Brighton & Hove Albion fans across the world closer to the action, and help to promote the invaluable work of the Foundation in supporting young and vulnerable people in Brighton.”

Russell Wood Head of Commercial at Brighton, added, “We’re delighted to have begun working with MPB, in a partnership that will enable us to really capture the spirit of the game and the passion of our club and the fans.

Manchester City has extended its partnership with Gen.G, and will continue to collaborate on various activations during the club’s pre-season tour of Asia in 2023.

The multinational esports organisation and the Premier League champions will combine efforts ahead of the League of Legends World Championships, which will take place in London later this year.

The deal will see Gen.G lead marketing activations to generate fan engagement, extending to various promotional videos to promote participation.

Kristoffer Lewis, Head of Esports, Gaming, and Metaverse at Manchester City, commented, “We are thrilled to expand our collaboration with Gen.G, a leader in the esports world.

“This collaboration not only enhances our presence in the gaming community but also allows us to engage with our global fanbase in new and exciting ways.”

SPFL football club Rangers have settled a dispute with the administrators of sportswear brand Elite Sports Group Ltd in a row over the Ibrox club’s kit.

UK-based Elite Sports Group Ltd had been seeking £9.5m in compensation over an alleged breach of contract after claiming Rangers had agreed a kit supplier deal with Castore which violated the agreement it held with Elite Sports Group.

The firm, which went into administration last year, has been producing Hummel kits for the side.

An eight day case was expected to begin at the Court of Session in Edinburgh on Tuesday, but has now been settled for an undisclosed sum.

Elite’s lawyer, David Thomson KC, told the court that a further hearing may have to take place next week although there was no guarantee that it would happen.

The English Football League (EFL) has fined former Barnsley directors Paul Conway and Chien Lee for failing to disclose full details of their proposed ownership structure.

The news comes a year after League One’s Barnsley was charged with multiple breaches of EFL financial regulations, which related to Conway and Lee’s tenure.

The club accepted the charges and there will be no further action taken against them, other than contributing towards the League’s legal cost of the proceedings.

Conway was fined £100,000 and Lee £75,000 and both were warned as to their future conduct.

London Marathon Events (LME) has announced Marathon Tours & Travel UK as its new official participant hotel provider of the 2025 TCS London Marathon.

The one-year partnership will see Marathon Tours & Travel offer a variety of hotel accommodation options for UK or international runners who have already secured their entry into next year’s TCS London Marathon.

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