Shorts: NSE, LIV Golf, rEvolution
National Student Esports (NSE) and UNiDAYS have partnered for the new academic year, with UNiDAYS LVL UP becoming the headline sponsor for NSE and the British University Esports Championship.
This collaboration with university esports’ UK governing body aims to support a thriving student esports community.
The new sub-brand LVL UP will bring together online gaming communities, enabling students to engage with publishers and gaming organisations.
In the 2023/24 academic year, the British University Esports Championship featured a record 113 universities and 15,000 matches, with 2,200 teams competing.
“We are excited to welcome UNiDAYS as our headline partner. This partnership will enhance the esports experience for students across the UK,” said Alex Coulson, Managing Director at NSE.
Intel, the former headline partner, will continue its partnership with NSE, which is currently in its sixth year.
LIV Golf has appointed Ilana Finley as the Saudi-backed golf circuit’s Chief Communications Officer.
In this role Finley will oversee global communications for the league and its 13 teams, managing messaging, as well as communications for worldwide events like LIV Golf and The International Series.
Before joining LIV Golf, Finley served as Vice President of Global Communications and Social Impact at Converse. She spent 18 years at Nike, where she directed strategic communications for various initiatives, including the Olympics and Emerging Markets.
Finley’s appointment adds to LIV Golf’s strengthened executive leadership team, following the recent hires of Adam Harter as Chief Marketing Officer and David Phillipps as Chief Financial Officer.
“My career has focused on impactful storytelling for global brands, and I look forward to supporting LIV Golf’s commitment to creativity and positive global impact,” Finlay said.
Sports marketing agency rEvolution has appointed Ross Arnold as Head of Europe.
In his new role, Arnold will be tasked with driving strategic initiatives across the region.
Arnold’s career spans more than two decades in sports and entertainment. Having previously led the Sports & Entertainment Consulting team at Wasserman Group and held senior roles at IMG and GMR, he brings expertise in brand marketing and partnership development.
Premier League outfit Wolves have named Visit Lauderdale as the club’s destination partner for the 2024/25 season.
The Midlands club recently visited Fort Lauderdale in Florida for a pre-season clash with RB Leipzig at Chase Stadium.
Wolves are the latest English team to partner with a US-based tourism board, following Bournemouth’s deal with the Las Vegas Convention and Visitors Authority (LVCVA), Brighton’s partnership with Experience Kissimmee, and Burnley’s agreement with Visit Detroit.
StacyRitter, President and CEO at Visit Lauderdale, said, “This international collaboration highlights Greater Fort Lauderdale’s global appeal and underscores our commitment to bringing people from around the world to experience the vibrancy and diversity of our region.
“We look forward to celebrating this partnership and inviting Wolves fans from across the globe to explore all that Greater Fort Lauderdale has to offer.”
EFL Championship side Middlesbrough have extended thir partnership with industrial cleaning specialist Telcoss.
The Wilton-based company will remain as a premium partner of the Boro for the 2024/25 season.
Telcoss will receive prominent brand visibility throughout Middlesbrough’s Riverside Stadium home, as well as matchday hospitality at the venue.
Premiership Rugby union club Newcastle Falcons have announced a partnership with Blueline Taxis.
Falcons fans can now take advantage of a special discount when booking Blueline Taxis on match days as part of the new deal.
Rebecca Thompson, Commercial Director at Newcastle Falcons, said, “We are excited to partner with Blueline Taxis, a trusted local business that has been a vital part of the North East community for decades.
“Their reliable service will be a key asset to our fans and with the new features such as the QR codes and quick taxi call button at the stadium, the match-day experience will only get better.”
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