aston Martin Agrees Luxury Lifestyle Deal
Aston Martin Aramco Cognizant Formula 1 Team (AMF1) has agreed a partnership with Velocity Black.
The deal sees the digital members’ club and luxury concierge becomes AMF1’s new official luxury lifestyle partner.
Velocity Black members will now be able to benefit from access to the AMF1 squad and its drivers, as well as VIP tickets to races and special events.
The agreement also means Velocity Black branding will feature on the nosecone of the AMR23 car from this weekend’s season-opening Bahrain Grand Prix (5th March).
Jefferson Slack, Managing Director Commercial & Marketing, AMF1, said, “At AMF1, we are always looking for unique ways to harness the prestige and desirability of our brand, and we are delighted to have partnered with Velocity Black to deliver a range of new and exciting ways of doing this.
“Through our partnership, Velocity Black members will receive unprecedented access at races, meet our drivers and enjoy our hospitality in the paddock. We are looking forward to meeting many Velocity Black members across what is set to be an intense and exciting championship season.”
Zia Yusuf, Velocity Black CEO, said, “At Velocity Black we believe life is short, and that every second matters. Our members are high-performance people, and we help them live extraordinary lives. This ethos made AMF1 a kindred spirit and natural partner. Our review of last year made the tripling of member demand for F1 experiences impossible to ignore.
“We’re proud to be the luxury lifestyle partner of the Aston Martin Aramco Cognizant Formula 1 Team. It means we can offer our members effortless access to the most extraordinary Formula One experiences in the world. In doing so, we will help forge memories between loved ones that will last a lifetime.”
The latest deal follows a number of commercial agreements secured by AMF1 ahead of the 2023 Formula 1 season. The British motor racing team recently sealed a sponsorship agreement with US investment bank Citi and deals with AvaTrade and Globe Trotter.
