Aston Villa Checks Out JD Retail Partnership
Aston Villa has inked a new partnership that designates UK-based JD Sports as the club’s official retail partner.
Under the multi-year agreement, the international sports retailer will stock Villa products online, and in select retail locations worldwide, as the club bids to increase its retail footprint.
The deal comes ahead of Villa’s kit launch for the 2024/25 season, which is slated for Tuesday 23rd July.
🤝 @JDSports, @JDFootball pic.twitter.com/iXzu65cvvF
— Aston Villa (@AVFCOfficial) July 19, 2024
In the build-up to the upcoming Premier League season, Villa has signed a main shirt sponsorship deal with Betano, and entered a kit supplier agreement with Adidas.
The club saw significant increases in the value of both deals, worth a reported £20m a year and £17m a year respectively, after qualifying for next season’s UEFA Champions League.
“This partnership with JD, a leading global sport and fashion retailer, is going to make a big difference to the way we approach our retail operation,” said Chris Heck, President of Business Operations at Aston Villa.
“Their international reach, alongside their huge presence in the UK, will allow us to showcase our retail offering on a world-wide scale alongside our revamped store at Villa Park.”
Michael Armstrong, Global Managing Director at JD, added, Michael Armstrong added, “Aston Villa is an historic club and a brilliant addition to our growing presence in the English topflight of football.
“Our partnership will allow JD to further improve the consumer experience for Villa fans and those in the area.”
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