Chelsea Checks In Global Hotel Deal

Chelsea Football Club has named Ascott as the Premier League outfit’s global hotels partner from the 2024/25 season.

The Singapore-headquartered hotel company replaces Virginia-based hospitality giant Hilton, which partnered with the Blues in 2023.

CapitaLand Investment-owned Ascott will receive prominent brand visibility throughout Stamford Bridge during men’s and women’s fixtures, and across the club’s social and digital platforms.

After partnering with the six-time Premier League champions, the company will aim to leverage the global reach of the West London club, which has a global fanbase of more than 600 million.

Ascott, which operates more than 950 properties across more than 40 countries, will also manage all on-site hotels at Stamford Bridge under its Lyf brand.

Chelsea’s latest deal follows the club’s recent training kit partnership with BingX, and new principal partner agreement with Three for Chelsea Women.

Tan Bee Leng, Chief Commercial Officer at Ascott, said, “As the official global hotels partner, Ascott will collaborate with Chelsea on a series of innovative marketing and promotional initiatives to engage with millions of football enthusiasts across Europe and beyond.”

Casper Stylsvig, Chief Revenue Officer at Chelsea, added, “We look forward to collaborating on a number of exciting projects that will accelerate Ascott’s ambitious growth plans in the UK and Europe, while also continuing to connect with our fans from across the globe in innovative and exciting ways.”

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