Shorts: F1, Castore, UIM E1
Formula 1 has launched a global education programme entitled ‘Learning Sectors’ in collaboration with British Council.
The new education programme, which highlights Formula 1’s commitment to ‘encouraging young people to consider subjects that can lead to a career in motorsport’, hopes to inspire young people around the world to get involved in science, technology, engineering, and maths (STEM).
The year-long programme, starting in January 2025, will work with young people aged 7 to 16 in 700 schools across the UK, Brazil, India and South Africa, reaching more than 130,000 students.
The British Council will support the programme’s delivery and Formula 1 will utilise its network of engineers within the paddock, to give students a better understanding of STEM subjects.
Learning Sectors is the most recent education programme supported by Formula 1 as part of the sport’s wider commitment to inspiring the next generation and leaving a positive legacy. Another initiative included a formal partnership with Mission 44, a charity set up by Lewis Hamilton, to advocate for greater representation, diversity, and inclusion in motorsport to create meaningful change for young people.
Stefano Domenicali, President & CEO of Formula 1, said, “Education forms the foundation of Formula 1. It is from the great minds of talented engineers, scientists, and mechanics that the sport has evolved to become the pinnacle of innovation and technology that it is today.
“We look forward to bringing Formula 1 directly into the classroom and igniting a passion for STEM in the next generation.”
UK sportswear brand Castore has revealed a new, multi-year partnership with the Professional Squash Association (PSA).
Under the agreement, the Manchester-based firm will serve as the kit supplier and e-commerce retail partner of squash’s global governing body.
The company will supply performance apparel for all PSA staff and World Squash Officiating (WSO) referees.
Castore will also launch and manage the organisation’s e-commerce platform, which will feature PSA-branded Castore merchandise.
The new deal adds to Castore’s partnership portfolio, which includes recent agreements with Everton, Burnley, and Yorkshire Cricket.
“We’re thrilled to partner with the PSA as their official kit supplier and bring our performance-driven sportswear to squash’s global stage,” said Ben Brown, General Manager of Teamwear at Castore.
“Squash embodies the spirit of resilience and precision that we value at Castore, and we’re excited to support PSA’s staff, referees, and fans with apparel that enhances both style and performance.”
We are pleased to welcome @CastoreEngland as our official kit supplier in a multi-year partnership!
— World Squash Officiating (@WSOfficiating) November 8, 2024
Read more: https://t.co/10tjJzrzEm pic.twitter.com/G3ebvnhtKJ
London-based UIM E1 World Championship has expanded its second season after unveiling new event locations across multiple continents.
The 2025 Championship will now include a race in the United States, alongside the Visit Qatar E1 Doha GP that was released in October.
The season finale will this year take place in a major US city that will be revealed in December.
The calendar additionally includes a return to season one locations Jeddah, Monaco and Lake Como.
The Championship is part of the Electric 360 partnership created by PIF, a first-of-its-kind partnership across E1, Formula E and Extreme E.
Rodi Basso, Co-Founder and CEO of E1 said, “To see our revolutionary electric racing series come to life in season one was an incredibly special feeling. E1’s growth and expansion across the globe shows that it has arrived as a truly global sport.
“The inclusion of new race locations in Qatar and the United States in season two, with more to come, is a testament to the growing interest and investment in the championship and we are looking forward to taking the sport to new audiences.”
UK marketing and management agency Blueprintx have revealed changes to their shareholding.
Founders Rob Hughes and George Woffenden have acquired all shares from private investors, including Amvest.
The buyout follows an ongoing period of extended growth as the founders look to take the next evolution in the agency’s journey.
Blueprintx was founded seven years ago, operating at the intersection between brands and talent. The agency has since grown its talent roster to include Tony Adams MBE, Christine Ohuruogu MBE, Fikayo Tomori, Joshua Buatsi, Carmen Jorda whilst additionally delivering marketing and PR campaigns and activations for clients such as Expedia, Sobha Realty, Spabreaks.com and The Sun.
Founders Rob Hughes and George Woffenden said “We are hugely thankful to Amvest for their support and trust over that past seven years during which the agency has exponentially grown across both its core functions of marketing and management.
“The buyout is testament to the agency’s success over recent years and will see the agency further deepen its services in off-pitch talent representation and brand marketing.”
Following the buyout founders Rob and George will take full ownership of the business.
DAZN has secured the UK and global broadcast rights of the Vanarama National League.
DAZN is set to offer National League TV as a standalone channel which can be purchased separately or on top of a standard DAZN subscription.
The acquisition was initially announced in August, but from the 8th November, fans in the UK can now stream a range of English football from the National League, National League North, and National League South directly on the DAZN platform.
Subscribers can access live games, highlights and watch official full match replays. Included within this deal, DAZN will now produce and stream all National League matches, as well as a significant selection of top games from National League North and National League South.
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