Yorkshire strike multi-year Castore supplier deal

Yorkshire Country Cricket Club (CCC) has inked a multi-year kit supplier partnership with Castore.

From the 2025 season, the UK-based sportswear brand sill serve as the club’s sportswear and apparel partner, supplying Yorkshire’s men’s, women’s and player pathway teams.

The Manchester-based brand replaces Kukri, which had served as Yorkshire’s supplier since 2022.

Castore will also offer retail and eCommerce services, managing Yorkshire’s online retail operation and club shop, and will support grassroots cricket across the county.

Yorkshire joins Castore’s growing cricket partnership roster that includes England Cricket,  as well as fellow county clubs Surrey, Worcestershire, Middlesex and Kent.

Castore also counts Formula 1’s McLaren and Red Bull Racing, English football clubs Everton and Burnley, and rugby union giants Saracens, among its partners.

“Castore have grown rapidly in recent years, cementing themselves as one of the best premium sportswear brands in the world and we are really excited to welcome them to the Yorkshire Family,” said Sanjay Patel, CEO of Yorkshire CCC.

Tom Beahon, Founding Partner at Castore, added, said: “We’re pleased that some of the all-time greats of English cricket, and famous Yorkies such as Joe Root, Jonny Bairstow, Harry Brook, Adil Rashid, and Katherine Sciver-Brunt have all worn the Castore wings when on England duty.

“And we’re proud that some of these exceptional players can now do so when representing Yorkshire.

“We are pleased to be providing high performance wear for a team on the rise, and this partnership signifies our continued focus on the sport of cricket as we build on our existing partnership with counties, the ECB and other national teams.”

Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.