McLaren Racing has announced a multi-year extension to its partnership with Deloitte.
The deal will see the financial consultancy firm continue as the official transformation partner of the McLaren Formula 1 Team.
Since 2020, Deloitte and McLaren have collaborated to ‘help enhance the performance of the McLaren F1 team and its operations’. This has included capturing and analysing data to optimise car performance and applying digital twin simulation to help inform race day decision-making.
As part of the latest extension, Deloitte will help McLaren Racing achieve its goal of becoming net zero by working on eliminating waste, maximising resources, and the use of GreenSpace Tech, a newly launched ecosystem aimed to accelerate decarbonisation efforts.
Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing, said, “We are delighted to extend our long-standing relationship with Deloitte. As a key collaborator in our sustainability journey, Deloitte supports our desire to explore opportunities to accelerate our progress.
“In Formula 1 we have both the responsibility and the opportunity to develop innovative solutions to make a positive impact on the fight against climate change. Our ambitions with Deloitte will push for tangible innovation in circularity, finding solutions that can make our team, sport and the wider world, more sustainable.”
Jennifer Steinmann, Global Sustainability & Climate Practice Leader, added, “In order to achieve the goals of the Paris Agreement, every sector of society–including sports–must rapidly accelerate climate action in the near-term. At Deloitte, we are looking forward to building upon our successful collaboration with McLaren Racing to help facilitate its transition to a more circular, sustainable future.
“Deloitte’s sustainability and climate specialists will work with McLaren Racing to research and develop the concept for a fully circular F1 car. By prioritising sustainability and performance, McLaren Racing is playing an important role in shaping the future success and growth of the sport.”
The deal is the latest in a string of commercial agreements secured by McLaren in recent months, which includes new partnerships with Workday, Salesforce, New Era, and DP World.