Rangers Scores Sweet Extension
Scottish Professional Football League (SPFL) club Rangers has extended its partnership with Cadbury.
The partnership renewal will see the two brands continue to work together to ‘support local communities and provide fans with experiences.’
Cadbury, which is part of Mondelēz International, began its partnership with the club during the 2020/21 campaign.
Throughout the initial three years of the relationship, the confectionery brand has collaborated with Rangers to deliver initiatives across the fan community and provide ‘valuable support’ to the Rangers Charity Foundation in its fundraising efforts.
To celebrate the partnership renewal, Cadbury recognised the outstanding contribution that Rangers fan, Chris Paul, makes to his local community and rewarded him with a Rangers matchday experience.
James Bisgrove, the incoming Chief Executive Officer for Rangers, said, “We’re delighted to have extended our partnership with Cadbury ahead of the 2023/24 season.
“The partnership has proven incredibly successful, with Cadbury continuing to work closely with the club to highlight and reward community contributions from the Rangers family.
“I would like to thank Cadbury for its continued commitment to Rangers, and we look forward to working with them closely into the new season and beyond.”
Nick Rogers, Cadbury Marketing and Sponsorship Lead for Northern Europe at Mondelēz International, added, “As two generous brands united in purpose, Cadbury is honoured to extend its relationship with Rangers FC. Together, we eagerly anticipate the journey ahead, as we work towards our shared vision of delivering outstanding community initiatives. As we strive towards our momentous 200th birthday next year, we can’t wait to make a lasting impact, embracing the spirit of generosity that defines both Cadbury and Rangers FC.”
Premier League football club Liverpool also extended its deal with Cadbury which similarly aims to support local communities and provide fans with experiences.
Subscribe to the Sport Industry Daily for regular updates on the biggest stories and latest news in the sport industry.
