SailGP brings Rolex onboard as first ever title partner
Global catamaran racing league SailGP has revealed Rolex as its first ever title partner, in an expanded deal that takes effect from the 2024/25 season.
The partnership between SailGP and the Swiss watchmaker first began in 2019, in a deal that included ‘official timepiece’ and ‘presenting partner’ designation, and was extended for a further ten years in 2023.
Through the latest deal, Rolex will also serve as the title partner for the Los Angeles Grand Prix, which will take place on 15th and 16th March.
The luxury brand will be integrated across all aspects of the sailing league’s ecosystem, and will feature prominently in updated broadcast graphics.
The collaboration also includes content that will provide behind-the-scenes access, and will help support the league’s mission of inspiring positive change.
SailGP have signed a number of new partnerships in recent weeks, including deals with Emirates and DP World,
The latest agreement comes ahead of the league’s fifth season, which gets underway on 23rd November at the Dubai Sail Grand Prix.
SailGP Managing Director Andrew Thompson told Sport Industry Group, “Having worked so closely with Rolex the last few years, conversations transpired and it made sense that our two innovative, forward-thinking brands continue working together on a much larger scale, positioning SailGP as the future of sport with Rolex at the heart.
“This is a new era for SailGP, now firmly synonymous with one of the world’s best-known luxury brands.
“In my view, SailGP is now positioned as Rolex’ premier racing property.”
Arnaud Boetsch, Director of Communication & Image at Rolex, said,“Since the series’ inception, Rolex has celebrated the journey of the sport and its athletes, marked by exceptional performance, incredible milestones and powerful emotions, both on and off the water.
“We are thrilled to deepen our support as title partner and celebrate the success of SailGP, reinforcing our shared vision to push boundaries and inspire future generations.”
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