Shorts: Ipro, Man City, Brcl, Burnley, Sportradar
iPRO have announced their renewed partnership with the British Basketball Federation, Basketball Scotland, and Basketball Wales. Under the renewed partnership, iPRO will continue to hydrate representative teams with iPRO Sport Edition and provide branded hardware for accessible and efficient hydration during games.
Manchester City Women’s Football Club has announced a new partnership with Costa Daurada Tourism Authority. As part of the agreement, which sees Costa Daurada Tourism Authority become the tourism partner of their women’s team, Gareth Taylor’s squad will travel to the region for a warm weather training camp in 2022.
In addition to bespoke content creation and fan engagement activities, the brand will also feature across a number of assets at the Academy Stadium and across Club digital and social channels.
The Boat Race Company Ltd. (BRCL) has announced The Royal National Lifeboat Institution (RNLI) as their official charity partner for 2022.
RNLI will be providing safety boat cover for the Race and a lifeguard rescue service across the whole of the The Gemini Boat Race Championship Course in London. The Lifeguard rescue service significantly reduces risks to Race spectators/river users on the day through Education, Supervision and Influence, driving behavioural change. The partnership aims to raise funds to support the Thames’ lifesaving service with all proceeds going towards the running costs of the four RNLI stations along the river.
INX Limited (“INX”), the owner of blockchain-based trading platforms for digital securities and cryptocurrencies, has signed a Letter of Intent with ALK Capital, owner of the English Premier League’s Burnley Football Club, to list a publicly traded digital security token linked to specific club revenues.
ALK has been working with INX on a unique opportunity for fans and others to invest directly in a team’s success and revenue streams. The security tokens would be available for purchase globally by retail and institutional investors, and then listed on the INX trading platform, which is open 24/7/365.
Sportradar has extended its long-term partnership with Bundesliga International to further enhance fan engagement with German topflight football. This announcement ends 2021 on a high for Sportradar, following their major rights deal with UEFA, as well as partnerships with the National Basketball Association (NBA), International Tennis Federation (ITF), National Hockey League (NHL) and International Cricket Council (ICC)
In a five-year extension to their long-term partnership, Sportradar will provide bookmakers with a range of innovative tools that will enhance the way fans experience and interact with international Bundesliga content. This includes allowing sportsbook operators to provide their clients with video clips of Bundesliga matches through the Live Video Notification solution, an AI-driven sports video technology that delivers rich media content direct to fans’ mobile phones via an instantaneous push notification
