Southampton brings P&O on board as sleeve partner
Southampton FC have named P&O Cruises as the club’s new sleeve partner in a multi-year deal that takes effect from the 2024/25 season.
As per the agreement, which marks P&O’s first venture into sports sponsorship, the cruise liner’s logo will feature on the Saints men’s, women’s and academy teams’ kits.
The company will additionally serve as the title sponsor of the club’s charity, the Saints Foundation.
P&O replaces Mairon Freight on the men’s kits, and becomes the team’s latest sponsor since they secured promotion back to the Premier League after winning the Championship Play-off Final.
Ahead of their return to England’s top-flight division, the south coast club have unveiled Puma as their new kit supplier, and signed a front of shirt sponsorship deal with Rollbit last month.
“P&O Cruises has a long and illustrious history sailing from the port of Southampton,” said Paul Ludlow, President of Carnival UK and P&O Cruises.
“Investing in our home ports and the communities in which we live and visit is vitally important to us and this partnership underpins our commitment to the region.”
Phil Parsons, CEO of Southampton FC, added, “P&O Cruises is an organisation right at the heart in our city, much like us.
“We look forward to what this partnership will bring to our fans and the local community.”
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