Williams Racing and Duracell ignite multi-year renewal
Williams Racing and Duracell have agreed a multi-year renewal of their global partnership, which will now run until.
The Formula 1 team first teamed up with the Connecticut-based battery company in 2022, in a deal that initially covered North America.
The extension will see the Duracell airbox continue to feature on Williams’ cars, with the brand also set to benefit from visibility on drivers Alex Albon and Carlos Sainz’s helmet visors, and on team devices.
The latest deal comes ahead of this year’s Las Vegas Grand Prix, which will take place on 24th November.
Williams has secured a slate of renewals in recent weeks, including deals with Kraken and Gulf Oil International.
Earlier this year, Duracell landed a multi-year partnership with MLS side Inter Miami.
“Williams are proud to have Duracell powering our comeback journey into 2025 and beyond as we continue building long-lasting relationships with industry-leading brands that share our vision and values,” said James Bower, Commercial Director at Williams Racing.
“The partnership has delivered memorable moments and iconic branding that has become a fan favourite on our cars, and we look forward to the next chapter as we continue building momentum.”
Ramon Velutini, CMO at Duracell, added, “Our shared passion for performance and relentless pursuit of improvement makes Williams Racing a perfect fit for Duracell.
“I’m particularly thrilled that our exclusive ‘Power Boost Ingredients’ technology will be powering their devices, both on and off the track.”
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