Spurs Unveil Cinch As Sleeve Sponsor
Tottenham Hotspur has unveiled online car-selling platform, cinch, as its first Official Sleeve Partner in a new multi-year partnership.
The cinch logo will be seen on the sleeve of both the men’s and women’s teams’ shirts for all first team matches, and will debut in Tottenham Hotspur Women’s game against Birmingham City in the Barclays FA Women’s Super League. Later the same day, the men’s team will play in the FA Cup Third Round against part-timers Marine.
The partnership with Tottenham Hotspur will aim to increase cinch’s growth, with branding on the club’s matchday perimeter and multi-tiered digital advertising system in place as well as the sleeve sponsorship.
The club will also work with the platform to deliver marketing campaigns across social and digital platforms.
“We’re delighted to have agreed this fantastic multi-year partnership with Tottenham Hotspur, which will support cinch in its journey to become the brand of choice when it comes to buying a used car,” said Avril Palmer-Baunack, Chairman of Constellation Automotive Group, which owns cinch.
“We’re all about putting the customer first and taking the faff out of car-buying, and we’re looking forward to getting to know the loyal Spurs fans over the coming years.”
Nick Hoyle, Head of Partnership Development at Tottenham Hotspur, added: “We are excited to welcome cinch to our family of brand partners as our first Official Sleeve Partner. Cinch is such an innovative brand and their customer first approach is well aligned with our own commitment of delivering an unrivalled experience for our fans. We look forward to working with cinch and introducing their brand to our supporters.”
The move sees cinch add to its sport sponsorship portfolio, partnering with both the Northampton Saints and the LTA, where it will become the naming partner for the Queen’s Tournament.
