Sport Industry Socials: Best Of Branded Content
Earlier in the week, the first Sport Industry Socials event of 2024, ‘The Best of Branded Content in Sport’, took place at Everyman Cinema, Broadgate.
Sport Industry Socials is a series of events that focuses on trending topics within the industry and is ideal for anyone working in sport who wants to expand their knowledge and network at the same time.
To kick off the 2024 series we invited Sport Industry Partners, Members, NextGen Leaders and special guests to a private screening of the very best branded content being produced by the sports industry.
The evening begun with the FEVO Sport Industry Awards 2024 Branded Content Award shortlist showcased on the big screen.
BRANDED CONTENT AWARD SHORTLIST
THE SPEAKERS
Following the screening, we welcomed an expert panel to stage to discuss the evolution of traditional sponsorships to full branded content strategies and the relationships between brands, rightsholders and agencies.
“Social impact seems to be at the centre of the branded content in this year’s shortlist which is clearly a sign of how brands are using the content to express their values in an authentic way.” – Deji Akande
“At times, we are seeing rightsholders cut out agencies and become the content creators themselves. So, brands and rightsholders are working with each other directly, which is a real interesting shift in the industry.” – Erica Kerner
“We try to nurture our relationship as much as possible with the rugby unions, they are hugely supportive and we always try and get the best out of each other. The content is a prime example of when rights holders are engaged from the outset it can reach its full potential.” – Hannah Kehoe
Thanks to all the speakers and attendees for a fantastic evening. The next Sport Industry Socials will be a Euro 2024 Watch Party and is set to take place on Thursday 20th June in Brixton. You can access the event via Sport Industry Membership.
