Video: Jude Bellingham Stars In Adidas Campaign Ahead Of Euro 2024
Adidas has released a new campaign video titled ‘Hey Jude’, starring England and Real Madrid talisman Jude Bellingham, ahead of this summer’s UEFA men’s Euro 2024 championships.
The campaign launches on the eve of the tournament, which kicks off on Friday 14th June when hosts Germany face Scotland at Munich’s Allianz Arena.
The video features England fan reactions to famous moments in previous international tournaments, as well as clips of a younger Bellingham rising through the ranks at Birmingham City. Naturally, the Beatles’ iconic hit ‘Hey Jude’ plays in the background.
Football icon David Beckham and Chelsea legend Frank Lampard also feature in the video, as well as former England striker Ian Wright, TNT Sports broadcaster Laura Woods, and rapper Stormzy.
The 20-year-old is coming off of a sensational debut season in Madrid, during which he clinched LaLiga and Champions League titles, following his €103m (£88m) transfer from Borussia Dortmund last summer.
German sportswear giant Adidas, which supplies Bellingham’s club Real Madrid in a deal worth $142.94m (£112.08m) annually according to GlobalData, is reportedly set to launch a signature boot for the Englishman.
The Ballon d’Or contender’s partnership roster includes a reported multi-million pound deal with luxury fashion house Louis Vuitton, and an ambassador deal with drinks brand Lucozade. Earlier this week, Bellingham appeared in a campaign for Kim Kardashian’s clothing brand Skims.
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