Jude Bellingham Teams Up With Kim Kardashian For Skims Campaign
England and Real Madrid star Jude Bellingham has been revealed as the new face of Kim Kardashian’s clothing brand Skims.
In appearing in the new advert, shot by renowned fashion photographer Katja Rahlwes, the 20-year-old joins a growing list of A-list musicians and athletes who have partnered with the brand, including Usher, Neymar Jr. and Patrick Mahomes.
In May, Bellingham penned a new multi-year brand ambassador role with UK drinks brand Lucozade and also holds a multi-million pound deal with luxury fashion house Louis Vuitton.
“The opportunity to be featured in Skims Mens latest campaign is incredible. It’s so important for me to have flexibility and comfort when I’m playing and training, or even off-duty, and Skims meets these needs,” said Bellingham. “I believe in embracing individuality and feeling comfortable in your own skin, so I’m excited to partner with a brand that embodies and celebrates these values.”
Kardashian, who launched the brand in 2019, added, “I’m thrilled to unveil Jude as the face of our new Skims Mens campaign. He has always been a rising star within the football world but this year he’s truly cemented himself as an icon, and his influence on the next-generation of players and fans is undeniable! This is such an exciting time for the brand, and this campaign is another example of Skims’ ability to create global cultural moments, especially within sports.”
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