The Long Swim: Lewis Pugh

Lewis Pugh, the UN ‘Patron of the Oceans’ and renowned endurance swimmer, began ‘The Long Swim’ in the early hours of Thursday morning, calling on the British government to urgently protect the seas around the UK coast and British overseas territories.

Lewis will attempt to swim the full length of the English Channel, wearing just Speedo swimming trunks, a cap and goggles, starting at Land’s End in Cornwall, with the swim expected to end at Dover towards the end of August. The campaign is supported by lead partner, global forex broker FXTM, and Speedo as an official partner. The partnership marks the first global CSR initiative for FXTM.