Ear To The Ground leads on new SNIPES campaign
Global streetwear giant SNIPES and luxury fashion house MCM have launched a bold, cross-continental campaign to celebrate their new capsule collection Make It Miami.
A fusion of ‘premium fashion, unapologetic streetwear, and raw cultural energy’ the campaign was brought to life by Manchester-based agency Ear to the Ground along with global music mogul and longtime SNIPES Chief Creative Officer DJ Khaled.
Khaled also serves as the face of the collection.
Set against the neon-lit backdrop of South Beach and anchored by a global launch at the flagship We The Best x SNIPES store, the campaign invited fans from across the world to experience the energy, heat, and vibe of Miami. From immersive fan experiences in Berlin and Amsterdam to private yacht takeovers and cultural dinners in Miami, the collaboration has been described as ‘a high-style tribute to what makes the city—and its people—so magnetic.’
In a statement, Dennis Schröder, CEO of SNIPES, commented, “Creating a streetwear collection with MCM is a bold statement. Bringing a luxury brand with such a rich heritage into street culture and making it accessible to our community shows what’s possible with creative vision and the right partners. By rethinking partnerships and taking the step outside of the box, we are pushing boundaries while always staying true to who we are.”
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