GSIQ is a specialist insights agency built for the modern landscape where sport, tourism, live experiences, entertainment and culture increasingly intersect and reinforce one another. Our two-pillar structure — Sports & Sponsorship and Tourism Insights — reflects this shift, enabling us to measure and explain the full ecosystem that modern sport generates.

Since launch, we’ve grown to 100+ specialists, delivered over 300 client wins, and supported many of the world’s leading rights holders, brands and agencies. Our momentum has been recognised with major honours, including the Sports Industry Awards’ 2025 Best Newcomer Award, Leaders’ 2025 Tech Breakthrough Award, and SPIA’s 2025 finalist position for Best Advisory Services.

Our proprietary platforms — SIQ Live, Crystal and TACTIQ — provide fast, verifiable and comparable intelligence across exposure, audiences, behaviour and economic value. Combining technology with deep senior expertise, we deliver decision-ready insight that defines the real-world value of sport and tourism in a continually evolving landscape.